SALES: 01467 634000
SERVICE: 01467 634001

"With a focus on first class customer care"

Company History
Our back story

Opening our doors for the very first time on 1st February 2003, Jim Reid Vehicle Sales’ humble roots started with only 12 cars in stock.
Family owned and run, our company has grown steadily over the years and has not only become a well-respected and successful independent dealership locally, but also an instantly recognised brand for delivering fantastic award winning customer service and great quality vehicles throughout the UK.

The catalyst to starting our own business was to provide the car buying public in the North East of Scotland a customer orientated alternative to the large franchise and PLC’s selling cars in the Aberdeen area. We feel that we have achieved this.
Over the years we have steadily grown securing our Service Centre in 2009, which now allows us to provide the same level of customer experience via vehicle servicing as we do through our Sales Centre. We have picked up many national awards over the years, which is great recognition of the hard work and commitment from the whole of the Jim Reid Team.

We are all very proud of our achievements and it’s all down to hard work and team work.
However, our success is due to our repeat and referral business which speaks volumes for our loyal customers who continually tell us that they love the way we do business in a professional, non-pushy manner, with a focus on first class customer care.

At ‘Jim Reid Vehicle Sales & Service we know that ‘The Experience is Everything’


Fern Reid

Border Collie


Sales Centre

Jim Reid

Jim Reid

Leaving school at the age of 16, Jim’s first taste of the motor trade was with Harper Motor Company (Ford) in Aberdeen as a YTS Parts Person taking home £27.50 per week. He then went on to complete his City & Guilds Apprenticeship with Local Vauxhall Dealer Lawrence of Kemnay, working his way up through the ranks by joining their very successful sales team in 1993, eventually becoming Sales manager in 1999.

Grasping an opportunity to start his own Car sales business in December 2002, Jim has never looked back.

“Starting my own business was the right thing to do. I wanted to provide customers with a traditional sales service where they did not feel under pressure, something I feel we have achieved.”

Jim has become very well know through the motor trade for his passionate views about the motor industry founding the Twitter Car Dealers Forum (trade only) in 2003, which has also led to him founding and becoming Chairman of the IMDA (the Independent Motor Dealers Association) in 2017.

Although always looking to the future, Jim has always got focus firmly on the customer experience and his team delivering the very highest customer care.

“I love this job and feel very lucky and privileged to meet so many lovely people and gain an insight into their lives, something most people will never do.
Although I am very proud of winning national awards for our achievements, this is purely a by-product of the customer care that we offer to our customers on a daily basis.”

If you want to find out more about Jim’s news and view of the motor industry, why not follow him on LinkedIN or Twitter where he is easily found.


Gail Reid

Gail Reid

Joint Director… but importantly my wife and mother of our two children, Laura and Liam, and now Grandma to our lovely wee Granddaughter, Aria. Gail has been the driver behind our success. When I came home from work one day as Sales Manager at LofK and told her that I would love to start up on my own, she asked “what took you so long?”

With support like that I couldn’t go wrong. When we started in business back in February 2003, Gail and I were ‘Jim Reid Vehicle Sales’. We simply HAD to do everything ourselves. That meant buying, selling, answering the phone, washing, cleaning and polishing every car, collecting and delivering cars, even cleaning the toilets I mean EVERYTHING, 7 days a week, this with two young children to bring up.

“Looking back it was only our joint determination to make the business work that has made us succeed. However without Gail’s support, I would never have achieved my dream” Jim Reid, Director

If you cannot find Gail in our office taking care of paperwork and answering the phone, she will be out walking our lovely Border Collie, Fern.


Phil Buchan

Phil Buchan
Sales Manager

Not only in charge of ensuring the smooth running of our Sales Department, Phil is also producer and editor of all our videos online, having picked up all his experience whilst at University studying Graphic Design. Joining us officially in May 2009, after working with us on a casual basis during his spare time away from his University work. With no previous sales experience, Phil has done exceptionally since his arrival. This is mainly due to the fact that he loves helping people, he is always willing to go that extra mile!

In 2013 Phil was rewarded for his hard work and focus on achieving finance and sales targets by winning a national award at Car Dealer Magazine’s Used Car Dealer Awards in December 2013. Phil became the first winner of ‘Upsales and F&I Performance of the Year’ achieving this by helping our small sales team increase our finance volume by a massive 48% in one year.

More recently Phil was shortlisted for ‘Sales Manager of the Year’ at The Auto Industry Excellence Awards in March 2019 and came Highly Commended. Congratulations Phil, a very well deserved recognition!

“Phil is the hardest working, loyal and committed person I have ever had the pleasure of working alongside” … Jim Reid, Director

His in-depth understanding of Social Media has helped make Jim Reid Vehicle Sales & Service one of the best known Car Dealerships in the UK, thanks to our massive Facebook presence.

Phil is married to Jim and Gail’s daughter Laura and has also made them very proud Grandparents with the arrival of beautiful wee Aria on Hogmanay 2016 and our latest addition Aria’s lovely wee brother Murray who was born in October 2019.


Grieg Odonnell

Greig O’Donnell
Sales Consultant

Greig Joined our Sales team as a sales consultant in 2018 following 2 ½ years with Mazda. He is a great team player and probably the most chilled out and relaxed member of staff. Greig is in charge of uploading our stock onto our website ensuring his pictures are seen by thousands.

When Greig isn’t working you would find him working out at the Gym or out running. An avid Aberdeen Football Club supporter and lover of ‘Elvis Juice’ a special Brew Dog craft beer. Married to Colleen and now settled into their marital home in Oldmeldrum

“Nothing seems to ruffle Greig’s feathers he is so cool and collected and can handle any situation” Jim Reid, Director
Greig has been a welcomed addition to JRVS.

Holly Ronald

Holly Ronald

Joining our team in June 2012, Holly has established herself as a top quality valeter and an expert with a machine polisher, removing scuffs and scratches with ease. Holly loves valeting cars and describes it as the best job in the world. Dedicated to the job, when Holly finds herself on a day off she will either be watching football, getting a new tattoo, valeting her own Red Alfa Romeo or eating a chicken, ham, pineapple and pepper pizza from Domino’s.

“Holly is a great asset to our company and work’s like a machine, she never seizes to amaze me” Jim Reid, Director

Being in charge of the valet department makes Holly responsible for valeting not only each stock car, but also ensuring that when the car is sold it is fully valeted, prepared and ready for collection by its new owner.

Laura Buchan

Laura Buchan

As a fully qualified midwife, Laura took the decision to not go back to midwifery after the birth of Aria, this meant Laura becoming a full time mum. However, due to the changes in GDPR and the ever changing compliance and regulation in our industry, we have called on Laura’s administration expertise and gentle phone manner to help contact our customers. So if you get a call, it’s most likely Laura.

”It’s great having Laura back in our Team as she brightens up everyone’s day. Regardless of how grey the sky is, the sun is always shining in Laura’s world” Jim Reid, Director

Gary Coutts

Gary Coutts
Driver / Handyman

Gary is our very own handy man who joined the team in 2018. Gary is the Jack of all trades. You can find him Fueling cars one minute to cutting the grass the next. He can turn his hand to anything and everything and moans about nothing.

“You will always find Gary with a smile on his face and a willingness to help anyone one of the most likeable people you will ever meet” Jim Reid, Director

When Gary isn’t at work, you’ll find him at competitions with his Doo’s or Enjoying an ice cream at Mackies.
Gary works between both the sale and the service departments.

Service Centre

Robert Logan

Robert Logan
Assistant Service Manager

Robert joined our team in March 2015 and has progressed to the role of Assistant Service Manager. Married to Joanne, and dad to Jake, Robert is one of the most conscientious people I have ever worked alongside. His attention to detail cannot be faulted, nor can his work ethic. Robert is a complete perfectionist, but at the same time addicted to changing his car. I’ve lost count of how many he’s bought since he’s worked here and there is no point in stating what he’s driving just now because it will different before this gets posted on this website!

Robert is such a well-known character locally with the result that he seems to know everyone. Always on the phone either booking in customers or ordering parts, the only time he draws breath is when he is eating his biscuits. Robert is a much valued and loved member of the team, and we have never had anyone say a bad word about him, he is great asset to our company.

“Our customers absolutely love Robert who is great at showing empathy towards any customers with a problem, quiet yet caring and so conscientious” Jim Reid, Director

Book in your car with Robert call 01467634001 or

Wayne Henderson

Wayne Henderson
Vehicle Technician

Wayne started with us in November 2014, bringing with him a wealth of knowledge and experience in the motor trade.

Passionate about cars, he is the proud owner of a beautiful Ultimate Green Ford Focus Mk2 RS, three Vauxhall Corsa’s, Civic Type R, Ford Transit and a Mini Metro. Therefore, when Wayne isn’t working at our Service Centre, he is usually in his own garage working on projects. An active member of NEFO (North East Ford Owners Club), you will often see Wayne at Car Club Meets during the summer. And if he’s driving his Mk2 RS you will hear him before you see him, trust me on that one!”

“Wayne has taken on the unofficial role of Senior Technician within our workshop as he is the ‘go to person’ to solve problems as he dives into his wide industry knowledge and experience for a solution” Jim Reid, Director

Craig Macdonald

Craig McDonald
Vehicle Technician

Craig has recently qualified as a fully trained Vehicle Technician after serving his 4 years apprenticeship with us. At 6ft 5 and with size 10 feet Craig has adopted the nickname ‘Shorty’ and, although the youngest of our team, he is by far the tallest.

Never without the thought of food on his mind, the phrase “I would rather keep him for week than a fortnight” springs to mind. Craig’s an absolute joy to have working with us as he will always ask questions that no one has ever thought of. Now the proud owner of his Focus ST, he simply loves cars!”

“It’s been great to watch Craig grow into a very competent Vehicle Technician from the early days as a 1st year apprentice”  Jim Reid, Director

Tony Keith

Tony Keith
Vehicle Technician

Having worked within BMW, Mini & Porsche Dealerships over the years Tony has picked up a wide knowledge of multi-brand expertise over his almost 30 years within the Automotive Industry.

During his weekends off he enjoys fishing and hill walking (weather permitting) and motorsport, especially of Rally & F1.

Nothing is ever a problem for Tony as he embraces change and challenges with a very positive attitude and has been a very welcome addition to our Service Centre since he joined us in July 2019.

Fabio Greatbatch

Fabio Greatbatch

Currently a full time student in his last year at Alford Academy, Fabio started as our Saturday Meet & Greeter ensuring that all customers are spoken to and their inquiries dealt with professionally during their visit to our very busy Sales Centre.

Fabio is a fantastic character with a love for cars and people which is a great combination in this industry.

Now getting involved with our Social Media side I’m sure you will be seeing much more of Fabio over the coming months.